ROOTED IN NATURE
Sustainability is at the heart of our identity. We are committed to redefining fashion with circularity and next-generation materials—innovations inspired by nature and designed to return to nature.
What are Next-Gen Materials?
Next-Gen materials are non-plastic, non-synthetic, and vegan fabrics that serve as ethical and sustainable alternatives to conventional fabrics for use in fashion, home products and more.
We partner with top innovators who engineer next-gen materials, such as lab-grown silk, mushroom leather, and seaweed knits. Each is engineered to deliver unparalleled quality while reducing environmental harm.
What is Circularity?
Circularity refers to practices that optimize resource use and minimize waste across the entire production and consumption cycle, emphasizing sustainability and economic efficiency.
We design for circularity by creating products that seamlessly integrate into a regenerative system. From raw materials to finished garments, our pieces biodegrade and return to nature, leaving no waste behind.
WHAT RESEARCH SAYS ABOUT NEXT-GEN
Read research reports on the future of materials and how innovation is shaping circular fashion.
Our 2030 Goals
Circularity
Ensure 100% of textiles used are designed to biodegrade.
Carbon Neutrality
Offset all operational emissions and have 30% lower carbon footprint per garment than industry average.
Water Reduction
Save 30% of water usage compared to conventional textile and production methods.
Traceability
Achieve 80% transparency across our supply chain to ensure ethical practices.
Meet the Materials of the Future
Our collections feature cutting-edge materials that redefine sustainability. From seaweed knits to lab-grown silk and mushroom leather, each fabric is thoughtfully selected for its performance, quality, and environmental impact.